Turn Into the Storm: A Lesson from the Bison
In the face of challenges, our instinct is often to turn away, delay, or find a way around them. But nature offers us a powerful lesson in resilience.
Bison are the only animals that instinctively turn into a snowstorm rather than away from it. Why? Because by walking through the storm, they move out of it faster. Meanwhile, cattle, like many other animals (and people), try to outrun the storm”only to stay trapped in its harshest conditions for longer.
This is a powerful mindset shift for athletes. Whether it’s a grueling training cycle, a mental block, or a fear of failure, the fastest way to the other side is through. Avoiding discomfort only prolongs the struggle. Facing it head-on accelerates growth.
Ask yourself: What storm are you avoiding? And what would happen if you stepped straight into it?
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